For small businesses, ad hoc marketing is probably the best form of marketing that is available. And this is the case whether you’re a large corporation or a start-up. Because of the nature of ad hoc marketing, you don’t have to be in the business to get the best results.
Ad hoc marketing is what it sounds like: marketing that is done on the spot, on an as-needed basis. With ad hoc marketing, you do a marketing initiative whenever someone asks you for help. You might do a marketing initiative if someone asks you to provide services, or if someone asks you to make a product, or if someone asks you for a quote. In short, it’s marketing that you do whenever someone asks for help.
Ad hoc marketing is great for doing one thing to get a bunch of people to talk about you. People who like to make a product or service are a great source of potential customers since they have a limited amount of time to spend doing what they’re interested in, and they’re easy to get your attention.
As it turns out, it’s not that hard to get a bunch of people to talk about you. All you have to do is create something that other people want to talk about. You can do this by creating something that is so good that people have to talk about it and give it to others, like a blog post, a video, a website, or a product. Sometimes, if you’re working with a team, you can create a product that people will talk about.
Thats the trick of creating something that others want to talk about. Its all about creating something that people want to talk about. Its not about creating something original, its just about making something people want to talk about, and thats the real trick.
Sure, you might have heard of the ad hoc marketing phenomenon. Its not just people advertising stuff on Facebook, its also people creating content for other people. If youre creating something for your friends and family, it might not be worth creating for yourself as well.
In fact, I’d venture to say that if youre creating something for yourself, youre probably not giving it even a little of your full attention. As such, if youve got some sort of marketing strategy that you are doing, then you might want to consider whether it’s worthy of your attention.
One of the reasons I don’t think I get asked about marketing is because I don’t do it as much as I should. But there is such a huge difference between what I see and what other people see that I do think it’s worth looking into. I think it’s a huge mistake to think that because someone else is creating something for you that you are not being given a chance to create something with and vice versa.
I know this from direct experience and I can tell you from talking to other marketers that it’s not true. People are always creating things for you, so if you haven’t created something with them, then you are missing out on a huge opportunity. If you can find a way to connect with the right people and work together, you can create a lot of value.