I thought that I would be the first to bring up business cards, but I was wrong. Business cards can be an effective tool in your marketing efforts and they can also be a bit intimidating. Especially if you are a woman. In the past, I have had a lot of women tell me that they were intimidated by them. I am not sure if this is you, but I promise I am not lying.
I was going to tell you how to get them made, but I’m not sure if you would be interested in the women’s business card marketing that I had in mind. It’s a bit of a different type of marketing process for women (and by women I mean women who have never been in the retail business before) so there is probably more to it than you might think.
I have heard this advice a couple of times from women. The first time was when I was starting out in sales (you will not believe it, I swear). The second time was when my husband and I were looking for a place to live. As I was looking through a list of houses we liked, I kept coming across the one listed as #4 on the list with the most bedrooms, and the owner of that property was a woman.
I found this a little ironic because I’ve been in the retail business a long time, and am the owner of a business. That being said, I am not an expert at the retail business. I’m more of a general contractor. The idea is to have a business that is in the middle of a big group or a local business that you would be interested in working with.
Not that business cards are really a business. They’re just a business card. You can always change the address. The only other difference would be that a woman might like to have a business card from a man, or a man from a woman.
A woman should definitely use a man’s business card, but not in the same way that a man would use a woman’s. You don’t want to give a woman a business card just so she can say, “I’ve been thinking about you, I feel the way you feel,” as if it were a normal thing. There are plenty of people who have no interest in being in a romantic relationship. They do it to get attention.
Men also use business cards to get attention, but not to the same extent as women. Men don’t want to be seen as a guy who is interested in pursuing someone, nor do women want to be seen as a woman who is interested in sex. It’s a matter of personal preference. Of course, these preferences also vary from person to person. Thats not to say that men and women do not make similar choices. It’s just that many men and women have very little in common.
For the most part, men don’t care about women; they only care about sexual attraction. And they’re not interested in making a long-term sexual relationship; they want to have sex with a certain someone right now. Men generally have a larger bank of sexual options (and thus more chances of finding someone they like and making a lasting relationship).
Women tend to avoid those relationships. They dont want to have sex with someone else. And while they may not want to make a long term romantic relationship, they want to be able to be with a man.
Women are very good at this. They are attracted to men who care about them. They want someone to show them love and care about them for their own sake. They would rather sleep with a man who is also a kind person rather than someone who is cold and distant. They also like to do things that show they are interested in a man. So they like to be able to carry a card with them that shows interest in a man (or woman).