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I was recently asked to consult on a new marketing campaign for a local business. The client is a large company that provides health and fitness services to the employees of its clients. I worked on their website redesign, and while the new website is definitely a step forward, the process of implementing it was a nightmare. The process started off very well, but as the website was being implemented, it started to turn into a nightmare.
This campaign was a very big project, one designed to be more than just a pretty front-end redesign. The client wanted the website to be a place where the employee could be a consultant, and the client’s website is a great example of what a consultant can do. You hire someone who has lots of experience and knowledge about a certain topic, and then you have them work in a way to bring the knowledge to a client’s site.
You can hire consultants to do a much greater number of things. The consultant is not just another guy that you send an application to. If the client wanted a consultant, they would hire someone to build a website for them. The consultants site is not just a front-end redesign. It is where you can go to get all the details you need, and where you can see how you can work together to achieve a common goal.
We have worked with a variety of consultants in the past, but I have to admit those were the same consultants that only did the basics. This week we have begun to see a trend: consulting firms are beginning to offer more services.
The good news is that if you need a consultant, finding one can be as easy as going to www.getconsultant.com. As long as you have your website in place, you can find consultants who have worked in the industry. In fact, there are even consultants who have gone to school to become consultants. They have to meet certain criteria and meet a certain amount of requirements.
The first one is to have a website. If you don’t have a website, you can find a consultant who does. The second prerequisite is to have a phone number. If you don’t have a phone number. You can probably find consultants that have a phone number but no website, which is why the third requirement is to have a social media profile (i.e. Twitter, Facebook, Google+, and LinkedIn).
In the beginning, I asked my friends if they thought that Facebook and Google are the best social media profiles. I figured that it would be a good idea to ask them before the game to see how they felt about Facebook and Google. Surprisingly, most of my friends have been pretty great about them.
Facebook was the most popular but that doesn’t mean that other profiles such as Twitter are bad, I mean Twitter is a fantastic platform. It’s not just the number of tweets that make it a good profile, but how quickly people tweet, the ability for people to make more than one tweet, and even the ability for people to retweet what others have tweeted. It’s a great way to stay on top of what’s going on in your industry.
It’s a great way to stay connected with your clients but it also makes it easier to interact with other people. I think most people use Facebook to look up information about their clients, but people use Twitter to talk to their clients and even share information that may not be relevant to the client but could be useful to their existing or potential clients. As the saying goes, “If you are not using Twitter, you are wasting your time.
It may seem odd that a business consultant would use Twitter but you should definitely check your business strategy out. A lot of people use Twitter to keep in touch with their clients or to make new deals and relationships, but I’ve also found it useful for networking with my colleagues (you can find some of my tweets and my LinkedIn profile here: @danilakshin).
