One of a restaurant business’s biggest fears is identifying customer pain points. The sections of the restaurant business not meeting customer expectations can only be found if they are experienced. Customers will not give feedback unless asked and if unsatisfied, they will not return to the same eatery again.
Imagine how devastating it can be for the brand image of a multi-location restaurant business. It increases the risk of losing even loyal customers at some point. Now the potential question arises. How can one find the specific customer touch points with certain service issues?
This is where restaurant locations are inspected by hired professionals using a mystery shopping solution. A software platform is used to generate an inspection checklist covering selected touch points of the restaurant business. The professionals pretend like shoppers and walk through a customer’s journey to cover all the touch points. Reports are generated based on the feedback given by the professionals and new actionable insights are drawn.
Managing risks and brand image with restaurant inspection
Now that we have a glance at a restaurant inspection venture, let us find out how it can help maintain the brand image and manage risks for a multi-location business.
1. Unbiased view
It seldom happens that the staff and management of a restaurant cannot identify the underlying issues with the services. They cannot recognize such issues by being in the system. This is why a bird-eye view is required by a new set of eyes and this process undoubtedly serves the purpose.
2. Designing checklists
Visiting restaurant locations and checking the services for honest reviews will need a checklist. Such inspection checklists can be designed by using a SaaS platform. This platform provides predesigned templates with certain touch points included.
A user can also modify the checklists to create forms. It makes the process more productive. Hence, the service quality enhanced in due course of time. It enables a restaurant to survive the competition in a market.
3. Risk management
Running a restaurant business needs proper compliance with the regulatory protocols related to hygiene, safety, services, etc. By using this method of inspection, a restaurant brand can ensure that all the SOPs related to compliance factors are implemented and abide by the staff. This is how risk is managed at different levels.
4. Proper use of resources
Generating an inspection form and evaluating various pillars of a restaurant business often deliver a good idea of resource implementation. It makes the restaurant services cost-effective and more efficient when the staffs follow the SOPs designed from the data generated.
In a nutshell
Highlighting the service issues and managing risks become a lot easier when you get a clear picture. The latest SaaS platforms offering mystery shopping solutions help you to figure out the issues beforehand.
An inspection platform generates data-driven reports and provides analytical features to draw actionable insights. These insights enable you to draw a conclusion and design new SOPs to manage risk and elevate the brand image of a restaurant business.