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What is a marketing strategy? It is a plan for how you will build your business and your brand. With so many different disciplines in marketing, knowing how to craft one that is tailored to your business and your goals is critical to your success.
In the realm of marketing, the term “brand” is a bit of a misnomer. Branding is a more sophisticated, more nuanced term that is often used to describe a company’s name, logo, or other visual identity that serves to identify the company and its offerings. The term refers to a business’s image, both in terms of its perception with consumers and its ability to influence potential customers.
It is also important to remember that a brand isnt always a company name. Companies can have a brand even if they dont have a name. They are just an idea or an image, so they can be anything from a product to a person to a hobby or a cause. For example, Nike is a brand, but not a company.
The term “brand” is used to describe an overall image or a perception of the company, much like a company name. For example, when you see a Nike shoe, you might think that it is a new Air Jordan shoe or a new Chuck Taylor. As you think more about it, you realise that the shoe itself wouldnt even have such a good image (no brand) if it werent for Nike.
Here I try to answer the question “who is machulin” with a nice infographic.
What do you think of this infographic? Do you think its correct? What do you think about the questions asked in the infographic? Comment below and let me know.
I thought this was a pretty interesting infographic but I have to say that it is way too much information for one infographic. I think it could be something like this if you take the time to put it together for your reader.
The last question is more of a “what do you think?” sort of question. This infographic is pretty fascinating and could have been done in a much shorter time period but I was surprised by the amount of information. It feels like this infographic was crafted by a company that has a lot of marketing, branding and design experience and also I had no idea that the questions were so specific.
The infographic that comes with machulin is quite interesting and I like the way it breaks it down into specific sections. I’m not a huge fan of infographics but I like them because they really help me understand the subject. While I’m not a huge fan of the infographic, I think it goes a long way towards filling in the gaps in the Machulin marketing experience.
