We can make the most money in our business by treating our customers like family. We can be loyal to our customers even if it hurts us, and we can give them more than we’d expect them to give us ourselves.
You will often hear people say they want to do more than just make a living, they want to do more than just be themselves. They want to be the ones who make it all work, to make their mark on society, and be the person who gets that big check from someone. These are all great intentions, and it can be easy to fall into the trap of taking them too far.
There are a lot of businesses that we think of as having a really loyal clientele. They’re the businesses with a lot of “loyal customers,” people who continue to patronize even when things aren’t going well for them, even when they’re having a rough day. I have this friend who would rather be late to every meeting than miss one.
A great way to keep this in mind is not to be the one who takes that big commission. A good business has a good clientele, and it works for that business because its customers feel that way. If you want to make a lot of money, be the one who pays the bills, and if you can’t do that, be the one who keeps the customers coming back for more.
If you go to a bar, you should ask the bartender, “Would you give me a free shot of tequila if my friend and I got to drink together?” If they say “Yes,” you should say, “I can’t afford to miss out on my friend’s drink.” You will end up paying less, but you’ll also be thanking your bartender for the free shot.
Loyalty is a powerful force. If you treat your customers right, they will treat you right. That’s how you can build loyalty. If your bar is great, your customers will come back. If your bar is terrible, they will leave. If your bartender is terrible, they will leave because they will not be paying you that much money a month. All the while, you will be making an extra $50.
Loyalty is built into the way that we make decisions as humans. It takes experience, study, and intuition to know which decisions to make. When you treat people right, they will follow your lead. But sometimes they will follow you because they are scared to make an incorrect decision. It’s a little like how the customer in an ATM machine is always on the verge of pulling the button, but we have to be mindful to not get too excited about the prospect of someone pulling the trigger.
A customer is the one who we give our money to. If you ask them to buy something, they will do it because they are going to feel good about doing it. They won’t do it because they are “forced” to do so. The thing is, most of us like to think that we have a “choice” in the situation, but that is a mistake.
A lot of businesses have a loyalty. We call this “customer loyalty.” This loyalty often occurs when the customers are in the “right” circumstances. In other words, they are in a position to make the purchase when they want to. Then, they are in a position to not have to buy when they don’t want to. In this case, the customers are the business.
Customer loyalty is the same as customer experience. They are the same thing, only people take different meanings to them. In this case, people are the business. The ones in the right position to make the purchase and dont have to buy when they don’t want to. In this case, they are the customers.