¿Qué cantidad de dinero quieres generar?
Esa es la pregunta que muchos empresarios se hacen cuando están decidiendo qué hacer con su sitio web. Si tu respuesta es “mucho”, entonces usted debe centrarse en las estrategias para optimización del conversion rate. Muchas empresas gastan tiempo tratando de aumentar el tráfico a sus sitios web y fallan al mejorar el porcentaje de conversión después que los visitantes llegan. Este es un error enorme. En lugar de eso, tómese el tiempo para construir una mejor estructura y diseñar sus páginas web con la intención de convertir visitantes en clientes. Aquí hay 11 pasos que seguir:
Naming your website with a keyword is one of the most important steps to increase conversions.
Your customers are looking for you as soon as they start typing in their search engine keywords, so it’s very important that you make them find your business name quickly.
In spanish: “Poner un nombre de dominio para su negocio que contenga la palabra clave es uno de los pasos más importantes para incrementar las conversiones.”
Design your website to get the most out of every page.
Your homepage should contain a strong call-to-action for users who are interested in converting, like “Sign Up Now” and “Shop.” Make sure that these links lead directly to what they will be committing their email address or credit card information too!
A/B testing is also very important on your site because it helps you figure out which copy resonates best with your customers. You can test different headlines, images, button colors even entire layouts before determining the best one for increasing conversions. These tests don’t have to cost you any money either: sign up for Google Analytics Analyzer tool and create an A/B split test yourself free Ensuring that your website is mobile and desktop ready.
Creating an intuitive navigation system with easy-to-find links on every page.
Keeping the design minimalistic, focusing more on providing relevant content than flashy images or graphics. This also entails using a limited color palette to maximize readability
Optimizing for accessibility by making sure text size can be increased as well as ensuring all web pages are compatible with screen readers and other assistive technologies. Furthermore, provide headings for all major sections of the webpage in order to make it easier to skim through what’s available at a quick glance. Using bullet points instead of long paragraphs will help this process even further Identify persuasive words such as “free”.