“Search Network Campaign with Display Opt-In”
Many companies are looking for ways to increase their online presence and generate more revenue. One of the best ways to do this is by running a search campaign with display opt-in ads. The “Search Network Campaign with Display Opt-In” campaign type is designed to take advantage of people who use Google’s search engine as well as those who visit websites that have opted into the AdWords program. Learn about five reasons you would want to run a campaign like this!
Increases your exposure to potential customers who are looking for products and services of your company. Keeps the cost per click low, which is especially important if you’re unable to spend a lot on ads because it allows more people to see your ad without paying as much money.
Potential conversion rates may be higher than they would have been with other campaign types because visitors that come from Google’s search engine will likely already be aware that they need or want what you offer in some way or another before visiting one of your landing pages. you can track the performance of this type of ad better, making sure there’s not an issue in regards to statistics like impressions versus clicks
something many businesses struggle with!
Allows you to monitor the performance of your ads on both desktop and mobile devices, rather than just one or the other.
It’s a great way to use Google Adwords because it can be set up with an “opt in” from visitors that search for certain keywords related to what you’re offering, which means people are more likely willing – not forced – to see your ad.
You want to target people who may not know about your product or service and are likely searching for these types of terms on a search engine.
You have a low budget with limited targeting options that you can use in AdWords. This is because the “Search Network Campaigns” campaign type will also reach customers through Google Shopping, which is a low-cost and high-volume way to reach people.