You can’t outsource your marketing efforts to someone else. Even if you’re not a part of a team or do everything yourself, you still need to know how to market. When it comes to marketing, there are three levels of marketing. You can learn this from your clients, friends, or family members. You can also…

As a marketing professional, I’ve worked closely with the team at Sears Holdings Corporation (Sears) for over 25 years. I’ve watched them grow and change through the years and still keep up with the changes in their business. In recent months Ive been watching Sears as its CEO Steve Clifford has made several big moves…

I know I’ve mentioned email in many of my posts, but it is also very likely that you have seen these books. I’m a big fan of the email marketing books that come with marketing software, and I think The Secret World of Email is one of the best emails marketing books that I’ve ever…

I'm a marketing manager at amazon.com. As such, I'm responsible for building our marketing strategy as well as making sure that each and every product is as successful as we can possibly make it. I'm also responsible for writing and maintaining our online marketing materials and blogs. I love being at amazon, and I love…

I think it is important to have an idea for your own business, but it is important to also have an idea for a product and be able to put a product in front of your target market. We often think that we have to have a product to sell, but if you want to…

The mba digital marketing program was created to help you learn about the digital marketing world by providing you with the tools and materials that you need to do what you want to do in this arena. I'm not sure how many people have actually attended a class with mba, but I think it's pretty…

The term “marketing consultant” is a bit misleading. There are two distinct types of marketing consultants. The first type are the “in-house” consultants, who are responsible for a certain business’s marketing. The second type are the outside consultants, who help a company out by bringing in an outsider who offers a different perspective on marketing.…

Bormann marketing is the process of helping your consumers make better marketing decisions. We work on this in-house. Like most things that we do, Bormann marketing is a pretty organic process. It's not a big company that "puts people together" to make better marketing decisions. We actually have a pretty high bar for our marketing:…

It seems obvious when you think about it, but there are a lot of factors that go into the decision to go to the race track or not. One of the biggest factors for me is my interest level. I love to race and I want to do it with as much passion as possible.…