Many marketing experts recommend that firms focus first on developing a good understanding of their customers, and then work toward developing a good understanding of their customers' needs. This is a good approach to take. However, firms that don't realize how they are positioning their products and services don't have a good understanding of their…
Editor K
I have enjoyed working with clients in the marketing world – and they have always been very happy with our results. We have worked with quite a few different groups and every one of them has been very happy. It is a great feeling knowing you are making a difference with the clients you work…
Portland is a city with a lot to offer in terms of marketing firms. As a brand new marketing firm, we’ve had to learn many things on our own. The best thing about Portland, is that you can talk to people of all ages and backgrounds and get the information you need to create a…
I am excited to be taking on a fall internship to help market our website and social media. I was told the website would be a good place to start and I am so glad I got the chance to be a part of this. While I am the most inexperienced on the team, I…
This week, we announced a new partnership with Samsung, the world's leading electronics company, to collaborate on the creation of new technology that will enable a new generation of devices that are truly more personal and more intelligent.
Our partnership with Samsung also comes with new job opportunities – Samsung is the first company to…
I have so many memories of my early days as a salesperson for a credit card company in the late 1980s. It wasn’t a long time ago! The first thing I remember was my boss, John, handing me a document that I had written out as a “self-assessment” when I had only been in sales…
I don't know about you, but I'm sure that we all have at least one of these in our heads at some time or another. This is one of the easier ones to figure out because they’re often used to track the way that the ad has been performing in a given market. It’s not…
I love this quote from the book, Life After The Event. The book is now out of print, but I am thrilled to share the quote below. I've been looking for a way to use it for a long time.
“The way to a person’s heart is through their stomach.” That is a quote from…
I love the idea of the fite marketing system, which is based on the idea that you should really think about what you want before you go to a store. What you want to buy might not be what they have, but you should know what you want before you go to the store.
In…
Today we’re going to talk about “florida marketing jobs”. I’ve been noticing that a lot of people I talk to have a few different jobs. Most of them are marketing related. One of the biggest companies in Florida (the state actually) is the one that employs the majority of the people. Florida is known for…