We can’t avoid the idea of sales and marketing as we’re in the sales and marketing business. So, what we can do is to be aware of a few of the things we want to accomplish, and what we want to get from our sales and marketing efforts. The first thing is to know how…

The two biggest things that Northwest customers talk to us for in the area are 1) the value and consistency of our products, and 2) the quality of our customer service department. Northwest's consistent quality has always been their strongest point, but they've lost a few customers lately. They're still a top-notch customer service provider,…

I started my career in marketing for a large company about seven years ago. I’ve been a marketing consultant for the past several years. I love the idea of working with brands, but I have a hard time working with clients to create marketing strategies that are truly strategic and effective (when it comes to…

I can’t think of a more brilliant marketing strategy than ivy marketing. This is a strategy that I have used for more than 20 years, and it has worked incredibly well. I have found that I have the most success when I focus on one marketing channel for multiple products or services. The concept of…

This is an internship that I love because it has a lot of the benefits of a full-time job. As a marketing communications intern, I will get to learn how to work with people, set goals, and do a lot of the typical office tasks that come with a full-time job. That being said, I…

The information technology industry has exploded into a $1.3 trillion industry since the early 1990s. This can be attributed to the exponential growth in the use of online services to market products and conduct business. This, in turn, has created a booming industry of marketing technology experts, who are now being hired to make sure…

Let me give you a quick tip on how to get people to your website and be more likely to return. You don’t need to go to their house to sell them something. Just ask them to come to your showroom. Tell them you are willing to go to their house to show them your…

I think one of the biggest challenges in marketing is knowing what you are selling. How much do you really need? What do you really want? How much of a profit are you willing to take on? How much will it cost you? How much will it be worth? These are all questions that you…