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This is a great question because if you want to get a rise out of your marketing efforts, the best way to do it is to use what you know. In order to do this, you need to understand the differences between competitive intelligence and marketing intelligence.
Competitive intelligence is the ability to know what competitors are doing, what they are thinking, and what they are likely to be thinking. Marketing intelligence is the ability to understand what your customers want, what they need, and what your competitors are doing to get there.
The difference between these two terms is that marketing intelligence takes into account things like the number of customers who have purchased your product, the number of people who are talking about your product on social media, the number of people who are buying your product, and the number of people who are talking about your product on social media. But competitive intelligence doesn’t take things like these into consideration. Instead, it focuses only on making your offer the best one for your customers and your competitors.
The number of people talking about your product on social media is also a major source of competitive intelligence. Of course, this is the same thing that companies like Amazon are doing with their customer traffic. It’s an investment that they are willing to make because it helps them sell more stuff. But it doesnt help them with customer acquisition, because they have to pay to advertise on social media.
And of course, the same goes for Google. You can find out what keywords your competitors are using by going to any of their search results and scrolling down to the bottom. They’ll usually be there with your competitors’ prices (or at least what they will charge) under “free” in the’results’ tab.
If you want to know what your competitors are selling and who they are selling it too, then competitive market intelligence is going to be your best friend. If you are a manufacturer, and your competitors have a high conversion rate on their website, then your conversion rate will be low. The same is true for Google rankings, if your competitors appear higher up in Google than you will appear lower.
It can be difficult to get good stats on your competitors. Even if you have access to a ton of information, it is hard to find out what they are selling. It can also get to be really expensive. As an example, I tried to gather information on my competitors and was spending around 2-3 orders of magnitude more than a competitor. I found a lot of information on their competitors through the internet, but it was not readily available.
That is why I created Competitor Research. It is FREE for everyone. Every time you sign up you get access to our exclusive content. This includes our database of over 60,000 companies, their products, competitors, products and services, and financial data on them. We also have a tool to help you analyze your own company and compare it to your competitors.
Competitors can be great resources for finding out information you may never have known about your competition. For example, I’ve heard of companies that have paid themselves bonuses because they got a good rating in our research.
Competitive marketing intelligence is also known as “competitive intelligence,” which is a term coined by the marketing department of General Motors to describe the process of gathering data about your competitors. While the term might imply that it’s the same thing, it’s not. Our research at IBM, along with others from around the world, shows that the difference between the two is quite significant.
