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I love locker rooms. They’re a place where we can just let our stress and anxiety melt away and let our minds be still and calm. But they also can be a place where people don’t know what they want, where they don’t feel comfortable, where they don’t know what to do. Here is the locker room marketing that I see so often in my work with clients.
This is one of the most damaging things a company can do. And it has to be done carefully, because I see a lot of locker room marketing when we’re trying to make a client feel comfortable about what to do and how to do it. But this type of marketing is even worse than a lot of other types of marketing because it can have a direct effect on the customer’s well-being.
We’ve all heard the stories about locker room marketing from clients. They work for a while and then quit. Or they quit and then they quit and then they quit. And so this type of marketing is exactly what happens to you when you’re not doing it properly. If you’ve ever read some of my e-books, you’ve probably even seen locker room marketing in action. If you’ve ever seen me work, you know that locker room marketing is one of my favorite things to do.
Well you see, locker room marketing is the process of getting people to your website with a one-time, limited offer. The offer is usually so good, you make it sound as though you only want the customers for the next 30 minutes and then they are gone. But that’s not true actually. I mean, you can sell a lot of stuff on the internet and get a lot of people in. But you have to have an offer to get people to come back.
That’s why locker room marketing has to be so unique. It is so difficult to get people to engage with your offer that it seems more like a lottery than a free-for-all. It’s so hard to make people feel like they’re getting in on a big deal. And if they don’t even know what you are offering they wont come back.
So you may want to be a little careful with your locker room marketing. The trick is selling to people who don’t know what you’re doing. People who don’t know what you’re offering (or who don’t care) might never even be persuaded to try it. You want to convince them that you’re giving them something they will enjoy. And that they will feel good about spending their money.
The locker room marketing isn’t quite a bad thing. The reason the locker room marketing is bad is that it may actually make you look cooler. If you think youre getting a cool new shirt or some new earrings, or some new shoes, or some new perfume, but you are actually going to put yourself first, then it can be a bit of a turn-off for people who are too lazy to spend time looking great.
If you are a big-time athlete, then the locker room marketing is bad because it may make you look like youre one of the team. It just may help you fit in with the rest of the team, but it still might make you look bad. It can also make you look like youre on your phone with your friends and not paying attention, so you don’t have to worry about what your friends are talking about.
I think it is the same thing here. You need to make yourself attractive to guys, otherwise they wont want to hang out with you. Also, a lot of guys will want to get to know you before they decide if they want to fuck with you in the locker room.
Well, it is a bit of a double-edged sword. If youre too attractive, youll get a lot of attention. But if youre not too attractive, youll probably get ignored and not asked to hang out with anybody. I have no idea why these guys want to get to know me before they decide if they want to fuck with me in the locker room.
